M&D Property Management, Serving the DFW Metroplex

What Does a Property Management Company Do?

What Does a Property Management Company Do
Find out if property management can help your investment strategy

What Does a Property Management Company Do?

Ever wondered what does a property management company do? These companies play a crucial role in the real estate world, taking on the day-to-day responsibilities of rental property ownership. From handling tenant issues to maintaining properties, they’re the behind-the-scenes heroes that keep the rental market running smoothly. Their services can make a world of difference for property owners, whether you’re a seasoned landlord or just starting out in real estate investment.

In this article, we’ll explore the core duties of property management companies, exploring how they handle everything from tenant screening and rent collection to property maintenance and legal compliance. You’ll learn about the benefits of hiring a management company for rental property, discover the value-added services they offer, and get tips on choosing the right company for your needs. By the end, you’ll have a clear picture of what property management entails and whether it’s the right choice for your investment strategy.

Core Responsibilities of Property Management Companies

Marketing and Tenant Acquisition

As a property owner, you might wonder what a property management company does to market your rental. These companies have a full arsenal of advertising tools at their disposal. They know the target market, the perfect marketing channel to use, and the right price to attract tenants. Property managers leverage multiple advertising channels, from popular real estate websites to social media platforms, to promote your property to a wide audience.

To position your property effectively, property managers create a strong digital and local marketing footprint. They develop an engaging and informative website, which serves as the digital equivalent of your business’s front door. They also produce strong marketing collateral, including social media posts, business cards, brochures, and digital information guides.

Marketing and Tenant Acquisition is a key feature of property management

Finding high-quality tenants isn’t easy, but it’s a key responsibility of property management companies.

First, they establish clear tenant screening criteria, including setting a minimum credit score. They also understand how to spot red flags. Additionally, property management companies know all the legalities, including ensuring you stay in compliance with the Fair Housing Act by avoiding discrimination in your screening process.

Property management companies conduct a thorough selection process, screening potential tenants quickly and professionally. This process typically includes checking multiple sources for credit histories, employment verifications, references, and criminal records.

They also conduct interviews with potential tenants, asking important questions about employment, rental history, and reasons for moving.

Tenant Screening and Leasing is another key feature of property management

Collecting rent is a crucial part of being a property owner or manager.

Property management companies ensure that rental income is properly accounted for and disputes with tenants are avoided. They use efficient methods for rent collection, often embracing online rent collection systems that are secure and convenient for tenants.

With good property management companies that have excellent systems, tenants can set up automatic payments, which can prevent late payments and ensure a steady cash flow. This system allows tenants to schedule recurring rent payments that are automatically deducted from their bank accounts, reducing the likelihood of missed or delayed payments.

When you enter into a lease agreement, it’s crucial to have clear policies regarding late fees. Late fees not only incentivize timely rent payments but also compensate for the potential financial loss and administrative burden caused by late payments. Property managers will ensure your lease specifies the amount, due date, and the conditions under which these fees will be activated. And, property managers will know that, for these fees to be enforceable, they must adhere to state laws and be clearly outlined in your lease agreement.

Property managers also handle financial management tasks. They keep track of income and expenses, maintain receipts and invoices, and ensure proper reporting of rental income for tax purposes.

Property Management performs rent collection

Property maintenance is everything involved in keeping your properties in excellent shape and addressing any issues promptly. Property managers take responsibility for both preventive and responsive maintenance. This includes handling resident maintenance requests, servicing HVAC systems, pest control, landscaping, and painting and repairs.

Effective negotiation with service providers is crucial for managing and reducing operating costs without compromising service quality. Property managers collect multiple bids from the same and different companies throughout the year to ensure the best pricing.

Regular maintenance is crucial for reducing long-term costs. By addressing issues like peeling paint, roof leaks, or structural concerns promptly, property managers know what’s required in order to prevent minor problems from escalating into major repairs. Scheduled maintenance checks, such as HVAC system inspections and plumbing assessments, are expertly planned to spread costs over time, thus avoiding the financial strain of multiple simultaneous repairs.

They also develop routine maintenance plans, setting up schedules for when different maintenance items should be checked and addressed. This proactive approach can significantly reduce the frequency of emergency repairs and extend the life of property assets.

Property Management takes care of all maintenance requests

Property management companies ensure that your rental property business complies with all relevant laws and regulations. They structure and customize lease agreements that benefit both parties, stating conditions, behavior expectations, procedures, and payment schemes.

They’re also well-versed in tenant screening laws and Fair Housing regulations, ensuring that all applicants are judged using the same standards. In case of tenant evictions, property managers can execute the delicate procedure while adhering to the legal process.

Property Management also ensures legal compliance and documentation

Financial Management

Property management companies handle the financial aspects of your rental property. They develop annual budgets for managing properties, tracking cash flow from adding new amenities to regular maintenance. They calculate your property’s gross operating income (GOI) and net operating income (NOI), helping you understand your property’s financial performance.

They also manage operating expenses, capital expenditures, and marketing costs, ensuring that your property remains profitable. By creating multiple versions of the annual operating budget based on different assumptions, they provide flexibility for both favorable and adverse situations.

In conclusion, property management companies take on a wide range of responsibilities, from marketing and tenant acquisition to financial management and legal compliance. Their expertise can help you maximize your rental income while minimizing the stress and time investment required to manage your properties effectively.

Property Management is also responsible for financial management and budgeting

Benefits of Hiring a Property Management Company

Time Savings for Property Owners

When you’re juggling multiple properties or have other full-time commitments, managing rental properties can be overwhelming. A property management company can save you valuable time by handling day-to-day operations. They take care of tasks like advertising vacancies, screening tenants, and addressing maintenance issues, allowing you to focus on other aspects of your life or business .

Property managers also have the expertise to fill vacancies quickly. On average, they can reduce vacancy periods by up to 30 days compared to individual owners.

Property Management can save you time money and stress

Building and maintaining positive relationships with tenants is crucial for long-term success in property management. Property management companies prioritize open communication and prompt issue resolution, creating a conducive environment for all stakeholders.

They handle tenant inquiries professionally, address concerns promptly, and ensure clear communication channels are always open.

This approach leads to higher tenant satisfaction and lower turnover rates, ultimately benefiting you as the property owner.

Property Management can improve tenant relations and tenant satisfaction

Efficient Property Maintenance

Property management companies have established networks of reliable contractors and service providers. They can often leverage these relationships to secure discounted rates for maintenance and repairs. On average, this can result in savings of up to 30% compared to individual owners.

For a typical single-family house with annual maintenance costs of $1,200, this translates to savings of $360 per year.

Moreover, property managers implement proactive maintenance strategies, identifying potential issues before they become major problems. This approach can save you a significant amount of money in the long run by preventing costly emergency repairs.

Property Management implement proactive property maintenance

Increased Profitability

One of the most compelling reasons to hire a property management company is the potential for increased profitability. Property managers have in-depth knowledge of local market trends and can help you set optimal rental rates. They also have effective marketing strategies to minimize vacancy periods and attract high-quality tenants.

Recent data shows a significant shift in profitability for property management companies. In 2017, the average profitability in the property management space was 6%, with the top 25% of performers achieving 25% profitability. By 2021, these figures had improved to 11% average profitability, with top performers reaching 32%.

Property managers can also help you identify opportunities to increase your revenue per unit. Even small improvements can have a substantial impact on your bottom line. For instance, a 10% improvement in revenue per unit can result in a 100% increase in profit per unit.

By leveraging their expertise in tenant screening, lease management, and property maintenance, property management companies can help you maximize your rental income while minimizing operating expenses. This professional oversight ensures the long-term success of both landlord and tenant relationships, contributing to a more stable and profitable investment.

Property Management can increase profitability of your investment portfolio

Value-Added Property Management Services

Property Value Optimization

Property management companies offer services that go beyond day-to-day operations, focusing on optimizing your property’s value. They conduct comprehensive site reviews to identify opportunities for improvement, considering factors like your budget and energy-saving goals. These experts assess your property’s current condition, pinpointing areas that need enhancement to boost its appeal and functionality.

By evaluating your property’s Net Operating Income (NOI), management companies can suggest low-cost options for maintenance and repairs that reduce operating expenses. For every $1,000 reduction in operating expenses, your property’s value can increase by $10,000. This approach ensures you’re making smart choices that offer the best return on investment.

Property Management can optimize your property's value

Energy Efficiency Improvements

Energy efficiency is a key area where property management companies can add significant value. They analyze your energy expenditures, comparing them to similar buildings to identify where you can save the most. By implementing energy-efficient solutions, you can reduce costs and enhance your property’s appeal to environmentally conscious tenants.

Some common energy-efficient upgrades include:

  1. LED lighting for common areas, offices, and outdoor spaces
  2. Energy-efficient climate control systems
  3. Additional insulation
  4. Low-flow water fixtures
 

These improvements not only lower operating costs but can also increase your property’s value. Many tenants are willing to pay higher rent for eco-friendly units, with 61% of renters saying they’d pay more for such features.

Property Management can improve your propertys energy efficiency

Property management companies can oversee renovation projects to enhance your property’s value and attract better tenants. They balance esthetic appeal with functionality, focusing on creating welcoming entrances, optimizing layouts for efficient workflows, and selecting durable materials for high-traffic areas.

When managing renovations, these companies:

  1. Obtain competitive bids from experienced contractors
  2. Create project timelines that work with your schedule
  3. Explain next steps and address any concerns you may have
 

They also ensure all necessary permits are obtained, which can vary by state and type of renovation. This comprehensive approach to renovation management helps maximize your return on investment while minimizing disruptions to current tenants.

Property Management can recommend upgrades and renovations and improvements

Investment Property Acquisition Assistance

Some property management companies offer valuable assistance in acquiring new investment properties. The company may also provide real estate agents who play a pivotal role in strategic growth and diversification of real estate portfolios. At M&D, our agents can:

  1. Scout for potential acquisitions that align with your investment goals
  2. Conduct due diligence to assess risks before finalizing transactions
  3. Use financial modeling to forecast future earnings and expenses
  4. Apply various valuation methods to determine accurate property values
 

By leveraging their expertise and market knowledge, real estate agents can help you identify lucrative investment opportunities before they become apparent to the wider market. This gives you a decisive edge in securing high-potential properties at optimal prices.

Property Management companies can offer real estate agents to help with new acquisitions of investment properties

How to Choose the Right Property Management Company

Selecting the right property management company can make a significant difference in your real estate investment journey. Here’s what you need to consider:

Experience and Reputation

When choosing a property management company, experience matters. Look for companies that have been in operation for at least five years, as they’ve likely developed effective systems and processes. Check online reviews from current and past clients to gain insights into the quality of services offered.

Review Property Management Companies Reviews and testimonials

Range of Services Offered by Property Management Company

A good property management company should offer a comprehensive range of services. These typically include:

  1. Tenant screening and background checks
  2. Preparing units for rent
  3. Drawing up leases
  4. Rent collection and financial management
  5. Handling maintenance requests
  6. Compliance with state and local laws
  7. Marketing and advertising vacant units
  8. Property inspections
 

Make sure the company you choose can handle all aspects of property management, from finding tenants to handling evictions if necessary.

Review Property Management Companies offer a comprehensive range of services

Fee Structure and Contracts

Understanding the fee structure is crucial. Common fees include:

  1. Leasing fee: A one-time fee for placing a tenant
  2. Monthly management fee: Covers day-to-day management tasks
 

Be wary of hidden fees. A reputable company will be transparent about their pricing structure. Always read the contract carefully before signing.

Review Property Management Companies contract and terms

Communication and Reporting

Effective communication is key to a successful partnership with your property management company. More than two-thirds of rental owners consider customer service their top priority when hiring a management company.

Look for a company that offers:

  1. An owner portal for easy access to financial reports and communication
  2. Regular financial reports (at least monthly)
  3. Prompt responses to inquiries
  4. Clear communication channels for both you and your tenants
 

Remember, the cheapest option isn’t always the best. Focus on finding a company that offers comprehensive services, transparent pricing, and excellent communication to ensure your property is well-managed and your investment is protected.

Be wary of hidden fees. A reputable company will be transparent about their pricing structure. Always read the contract carefully before signing.

Review Property Management Companies Communication and Reporting Methods

Is Property Management Right For You?

Property management companies play a crucial role in the real estate world, handling a wide range of responsibilities from tenant screening to legal compliance. They offer valuable services that can save property owners time, improve tenant relations, and boost profitability. By taking care of day-to-day operations, these companies allow investors to focus on growing their portfolios while ensuring their properties are well-maintained and profitable.

Choosing the right property management company is key to maximizing the benefits of your real estate investments. Look for a company with a solid reputation, a comprehensive range of services, transparent pricing, and excellent communication. 

Contact M&D Property Management to learn more about what we can do for you. With the right partner, you can enjoy the rewards of property ownership without the stress of hands-on management, paving the way for long-term success in real estate investing.

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FAQs

What tasks does a property manager typically handle?
A property manager is responsible for a variety of duties including setting rental prices, preparing units for new tenants, advertising vacancies, screening and approving tenants, enforcing lease agreements, addressing tenant complaints and concerns, collecting and adjusting rent, and conducting maintenance and repairs on the property.

What are the main duties of a property management company?
A property management company is tasked with overseeing a client’s rental property to ensure it is well-managed. Their responsibilities include marketing the property, handling tenant issues and requests, and ensuring the property generates returns.

What is the foremost duty of a property manager towards the property owner?
The primary duty of a property manager towards the property owner is to professionally manage and protect the owner’s investment. This involves enhancing the property’s value, maximizing rental income, and maintaining high occupancy rates.

What is the primary role of a property manager?
The primary role of a property manager is to safeguard the owner’s investment and guarantee a consistent income stream by managing the rental effectively. This key role encompasses various responsibilities aimed at maintaining and enhancing the value and income of the property.

Why Choose Us

Expert Leasing Strategies

Thorough Tenant Screening

Advanced Technology Utilization

Handles All Maintenance & Property Inspections

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At M&D, we care about our owners. We take a hands-on approach and treat your property as if it were our own.

Property Managers Partnering with Real Estate Investors in Dallas TX

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