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Are you a new real estate looking to jumpstart your career and secure listings? Getting listings is essential for success in the real estate business, as they provide you with a steady stream of clients and potential commissions. In this comprehensive guide, M&D Real Estate will explore proven strategies and techniques to help you get more real estate listings as a new agent.
One of the most effective ways to get listings as a new agent is to tap into your existing network. Reach out to friends, family, past clients, and local connections and let them know that you are now a real estate agent. Ask if they or anyone they know is planning to sell their home. Building relationships with your sphere of influence is crucial, as they can become a valuable source of referrals in the future.
At M&D Real Estate, we have a full marketing team that markets to agents’ spheres through a variety of methods, including CRM management, drip campaigns, automated smart campaigns, as well as through digital ads – all with the goal of keeping agents always in front of their sphere.
In addition, we have a proven sales system that agents follow each day for engaging their sphere through a variety of methods – social media, phone calls, coffee dates, etc. that keeps the listings coming in! In fact, M&D is the #1 listing firm in the fastest growing region of D-FW – across Rockwall, Hunt, and Kaufman Counties. So we know what we’re talking about!
Direct mail and email marketing, as mentioned above, can be powerful tools in your quest for real estate listings. Create a monthly eNewsletter that offers local news, market updates, and valuable information for homeowners. Send these on a regular frequency and include good stats and information you can find buy looking at NTREIS Trends on MLS and other sources. Use these communications as an opportunity to ask for referrals as well, and let recipients know that you are actively seeking new listings. Don’t be afraid of the ask!
Hosting open houses and neighborhood events is an excellent way to connect with potential sellers. When hosting an open house, invite neighbors and distribute flyers in the surrounding area. This not only generates interest in the property but also allows you to network with homeowners who may be considering selling in the future. Make sure to have a sign in sheet at your open house, along with business cards to pass out. You’ll want to connect with all of these attendees after the event and follow up to see how you might be able to help them on their own real estate journey.
Make sure you market your open houses through MLS, social media, and word of mouth. It’s also a good idea to door knock the neighborhood the day before an open house. At M&D, we create Facebook events and professional flyers for agents to utilize for their open houses, helping them maintain their professional reputation and get the home sold.
Reach out to owners of FSBO properties who have been on the market for an extended period. These homeowners may be more open to working with a real estate agent after experiencing the challenges of selling their home independently. Offer your expertise and demonstrate how you can help them achieve their selling goals. You can pull FSBO listings from a myriad of internet sites and sources, including Zillow. Make sure you have a script, and above all, the confidence of your abilities when you give them a call to set the appointment.
Expired listings present an excellent opportunity for new agents to secure new listings. Contact homeowners whose listings recently expired or were withdrawn. Many homeowners may not be aware of the current market conditions and could benefit from your professional guidance. Show them how you can help them achieve their selling objectives. Tell them about what you do differently. For instance, M&D has listing specialists along with a full, in-house marketing team to ensure we sell homes at top dollar. In fact, M&D is ranked #1 for getting sellers the most money for their listing – on average, 2.3% more than all other area competitors, according to BrokerMetrics (January 2024).
Harness the power of online platforms and social media to expand your reach and attract potential sellers. Create a professional website where you can showcase your expertise and provide valuable resources for homeowners. Utilize social media channels to share market updates, promote your listings, and engage with your audience. Remind people you’re a REALTOR, but also be sure to post personal updates and connect and engage with your followers. Run digital ads to keep yourself in front of buyers and sellers in certain areas, as well as in front of your sphere. This is what we do at M&D for agents at no additional cost. And it truly works!
Develop relationships with local developers who may have upcoming projects or new listings. While developers may already have established partnerships with other agents, building a positive rapport could lead to future opportunities. Be professional, courteous, and demonstrate your commitment to providing exceptional service. Have a great listing presentation ready for how you will help them. Have a full marketing plan, price setting strategy and showcase your knowledge of the local neighborhood.
Investing in your personal brand and marketing efforts can significantly impact your ability to attract real estate listings. Create professional marketing materials, including business cards, flyers, and brochures. Consider running targeted online ads to increase your visibility and reach potential sellers.
Choosing the right real estate brokerage can make a significant difference in your success as a new agent. Look for a brokerage that offers comprehensive support, including marketing assistance, listing specialists, transaction coordinators, and lead generation programs. Consider joining a brokerage with a proven track record of supporting new agents.
Continued education and mentorship are invaluable resources for new agents. Look for training programs specifically designed for new agents, such as the L.E.A.P. program offered by M&D Real Estate. These programs provide hands-on experience, knowledge, and support to help you excel in your real estate career. A mentorship program, such as L.E.A.P., goes in-depth to teach you everything you need to know about lead generation, lead conversion, engaging your sphere, understand marketing trends and price setting, marketing, and how to give a listing presentation successfully.
Ultimately, the key to securing real estate listings as a new agent is to provide exceptional service and deliver results. Focus on building strong relationships with your clients, listening to their needs, and going above and beyond to exceed their expectations. Satisfied clients are more likely to refer you to others and provide testimonials that can attract new listings. Then, make sure you have a Google My Business profile for your brokerage where you can request clients to leave you a review! These reviews should then be marketed heavily on your social media as social proof that you do a great job for your clients.
Building a successful real estate career takes time and persistence. Stay focused on your goals, consistently implement your marketing strategies, and never give up. Every interaction, whether it leads to a listing or not, is an opportunity to learn and grow as an agent.
Getting listings as a new real estate agent requires a strategic approach and a commitment to providing exceptional service. By leveraging your network, utilizing various marketing channels, and investing in your personal brand, you can position yourself as a trusted and successful agent. Remember to stay persistent, continue learning, and never underestimate the power of building strong relationships in the industry. With the right strategies and mindset, you can achieve your goals and secure a thriving real estate career.
If you have your real estate license but feel like you need more hands-on experience and knowledge on the day-to-day responsibilities of being a real estate agent, or, if you just feel like you’re stuck and are looking for a different model that will help you generate more listings for your business, then consider M&D Real Estate.
For experienced agents, M&D offers a myriad of services. For new agents, you can count on all of those services PLUS getting to be a part of M&D’s renowned L.E.A.P. program, taught by M&D’s Top Producer. The eight-week, in-depth training program covers contracts, negotiations, listing presentations, lead generation/conversion, and much more.
Led by top-performing M&D agents, the program provides hands-on training, interactive learning, and the best tools and techniques in the industry. You won’t find anything like it anywhere else. The next session begins on April 8, 2024, and there are no upfront costs or fees to participate. Don’t miss this opportunity to take your real estate career to the next level.
Learn more today!
Reach out to M&D, and one of our residential directors will contact you for a friendly conversation to answer your questions so you’re armed with all the information you need to make such a big decision!
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