How Much Does Marketing Matter When Selling Your Home (1)

How Much Does Marketing Matter When Selling Your Home?

When it comes to selling your home, marketing plays a crucial role in attracting potential buyers and maximizing your chances of a successful sale. In today’s digital age, leveraging various marketing strategies can expose your property to as many buyers as possible. It’s a true science. Secret #1: Did you know a Zillow study found there is an exact number of photos you should display on your listing to get the most offers and interest?

At M&D, we are constantly learning, improving marketing tactics, and utilizing the newest technology, trends, research — and our team’s creativity — to help you get top dollar for your home. Here’s what we know…

These are our top seven reasons why marketing makes such a big difference when selling your property:

Exposure to As Many Buyers as Possible

To ensure maximum visibility for your property, digital ads are a powerful tool. Additionally, social media platforms like YouTube, Facebook, Instagram, and TikTok, have become vital channels for reaching potential buyers. 

In fact, M&D Real Estate’s property posts alone reached an impressive 3.3 million people in 2023. 

Additionally, listing your home on the Multiple Listing Service (MLS) and utilizing ListHub Syndication can expand your property’s reach even further to sites like Zillow and

Social Media Reach in Marketing Home For Sale

Especially in a Balanced or Buyer's Market & When Homes are Sitting Longer

In a balanced market or buyer’s market, where supply exceeds demand, effective marketing becomes even more crucial. With more competition among sellers, your property needs to stand out to attract potential buyers. A comprehensive marketing strategy can give you the edge you need to capture buyers’ attention and generate interest in your home. 

Days on Market is currently up 18% from where it was this time last year.

Power of Online Marketing in Real Estate

Online marketing offers a plethora of opportunities to showcase your home’s best features.

High-quality PROFESSIONAL photos, engaging videos, and a dedicated property website can create a compelling visual narrative that entices buyers. 

Additionally, virtual staging has gained popularity as it helps buyers envision themselves in the space. 

According to a recent report by the National Association of Realtors (NAR), 81% of buyer’s agents agree that staging makes it easier for buyers to envision themselves in a home. 

At M&D, we do all of the above when clients list their home with an M&D Agent.

Virtual Staging in Marketing Home For Sale

Powerful Descriptions Matter

When marketing your home, the descriptions you use can make a significant impact. 

This is your chance to paint a vivid picture in the buyer’s mind about what makes your house unique.

Craft compelling descriptions that highlight the key selling points, such as architectural details, desirable amenities, and the overall lifestyle that your home offers. At M&D, we employee expert listing specialists who do just this.

Reverse Prospecting & E-Mail Marketing

Reverse prospecting is an essential technique that experienced agents use to identify potential buyers for your property. By leveraging their tools correctly, they can reach out to agents whose clients are interested in purchasing a home like yours. Make sure your agent is familiar with this strategy to maximize your chances of finding the right buyer. If they don’t know what it is, you should probably find a new agent!

Price Setting Matters

Setting the right asking price is crucial for a successful sale.

A survey conducted by the National Association of Realtors (NAR) revealed that only 12% of buyers purchased a new home, with the majority preferring previously owned properties for better pricing options.

Pricing your home appropriately is key to attracting buyers and receiving competitive offers within a short period.

Overpricing risks sitting on the market for too long. Pricing too low means you may miss out on thousands of dollars. It’s important to hire a knowledgeable agent who is an expert at setting the perfect price in today’s market.

You can have the shiniest, best home on the market – but if it’s not priced right, it won’t sell.

Price Setting in Marketing Home For Sale

Working with a Knowledgeable Agent & Reputable Firm

Lastly, it is essential to work with agents and real estate firms who not only have a strong marketing package (and don’t charge you extra for it!!) but also possess excellent negotiation skills. 

A knowledgeable agent can guide you through the marketing process, ensuring that your property receives the exposure it deserves, while advocating for your best interests during intense negotiations.

At M&D Real Estate, marketing is an integral part of our service to clients. 

We understand the power of effective marketing strategies and the impact they can have on selling your home. 

This is why M&D Real Estate, unlike any other firm out there, employees a full, professional, in-house marketing team to make our clients’ properties stand out and get you top dollar. 

Additionally, our agents are experienced negotiators, ensuring that you receive the best possible outcome.

Selling your home can be a complex process, but with the right marketing approach and a trusted agent by your side, you can achieve a highly lucrative and successful sale.

Contact M&D Real Estate today and let us help you navigate the world of real estate marketing to get the results you desire.

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