#1 BTR Property Management in DFW

Build to Rent Property Management: Proven DFW Success Strategies

Build to Rent Property Management Services in Dallas Fort Worth
Build to Rent Homes in Dallas Fort Worth

Property Management and BTR Success

In the rapidly evolving landscape of real estate in Dallas-Fort Worth, finding exceptional Build to Rent Community Property Management has become the ultimate pathway to ensure the success of these types of rental properties.

From maintaining high occupancy rates to optimizing operational efficiency and maximizing returns on investment, property management is the cornerstone of a thriving BTR community. In this blog, we explain what top-tier property management looks like and introduce you to key strategies to make your BTR community a success.

A report now out by Point2Homes reveals an astounding 21,812 build-to-rent units are currently in the pipeline in Texas, with 8,470 of those in the DFW Metroplex.

The explosive 106% increase in Build to Rent (BTR) homes being built during 2022 signaled a transformative shift in rental dynamics as well as property management strategies.

Build to rent property management has become increasingly crucial as these communities continue to pop up all over the country.

Why is BTR so popular? For many reasons. One reason is they offer remarkable advantages over traditional apartments, like 600 square feet of additional living space.

BTR properties are designed for long-term renters and retain tenants longer than traditional apartments, as 44% of residents are couples with young children and 70% are pet owners. These communities maintain an impressive 64% annual retention rate, according to Yardi.

As a deeply rooted Dallas-Fort Worth firm, M&D Property Management combines our extensive local market knowledge with innovative property management and marketing solutions to optimize BTR communities.

Our team, led by Founder & Managing Director Danny Perez and supported by industry veterans Susan Fish and Paige Kimball, consistently delivers exceptional results through expert strategies that have proven crucial in leasing up BTR communities quickly, and then maintaining stable occupancy rates.

Successful BTR Communities Require Expert Property Management

Overview of BTR's in Dallas-Fort Worth

Build to rent communities represent a significant evolution in residential property management, offering spacious living environments that average 200-600 square feet larger than traditional apartments.

Build to Rent Homes vs. Traditional Rentals

BTR communities stand apart through their purpose-built design and professional management approach. These properties feature durable building materials, nine-foot ceilings, and windows on all walls. Furthermore, residents enjoy exclusive amenities such as:

 

Notably, BTR developments prioritize privacy without shared walls above or below units. Consequently, these communities attract diverse resident groups, primarily families and young professionals seeking more space without the commitment of homeownership.

Current Build to Rent Trends in Dallas-Fort Worth

Dallas-Fort Worth has emerged as the second-largest BTR market nationwide. Again, the region currently has 8,470 BTR units in development, with Fort Worth leading at 1,816 units, followed by McKinney with 1,293 units.

The DFW market demonstrated remarkable growth, achieving a 161% increase in single-family rental construction from 2018 to 2023. Moreover, the area completed 2,694 BTR units in 2023 alone, establishing itself as a powerhouse in the BTR sector.

Despite a temporary market cooling in early 2024, homebuilders continue investing in new communities. This sustained growth underscores the enduring appeal of BTR properties, particularly as monthly mortgage payments remain 52% higher than average rental costs.

Key Factors for BTR Property Management
Best Property Management Services for BTR

Key Elements of Build to Rent Property Management

Successful build to rent property management requires a strategic blend of resident satisfaction, operational excellence, and community engagement. M&D Property Management, under the leadership of CEO Danny Perez, maintains high occupancy rates at properties across Dallas-Fort Worth through focused attention to these key elements.

Resident Experience Management

Resident satisfaction directly influences property performance, with top-performing BTR developments commanding 14% higher rental premiums over local market averages. At M&D Property Management, Senior Property Manager Susan Fish brings 30+ years of expertise to ensure resident satisfaction through responsive service and transparent communication.

Maintenance and Operations

Proactive maintenance stands as a cornerstone of BTR success. Properties require regular inspections and swift response to service requests. Therefore, our maintenance teams conduct scheduled property assessments and utilize digital inspection tools to track work orders effectively.

Technology Adoption and Integration

Smart technology solutions enhance BTR operations significantly. Our properties feature:

  • Digital lease management systems
  • Automated maintenance tracking
  • Resident communication portals
Measuring Build to Rent Community Success

Community-Building Strategies

Under Paige Kimball’s marketing leadership, M&D Property Management creates vibrant communities through resident-focused initiatives. 

Marketing Strategies for BTR Properties

Strategic marketing stands at the heart of successful build to rent property management. M&D Property Management, under Paige Kimball’s leadership, implements data-driven marketing strategies that maintain high occupancy rates across DFW communities.

Digital Marketing Techniques

Effective BTR marketing requires a multi-channel approach. M&D Property Management utilizes:

  • Search engine optimization (SEO)
  • Targeted social media campaigns, including Facebook Groups
  • Email marketing programs
  • PPC Advertisements on Social Media and Google
  • Public relations initiatives
  • Posting on hundreds of sites, including Zillow and MLS
  • Reverse Prospecting
  • Optimized Website
  • Google My Business
 

Straightaway, our digital strategies have shown that 98% of renters search for homes online. Rather than traditional advertising, we focus on platforms like LinkedIn for B2B engagement and social media for resident outreach.

“It’s key to have multiple angles and initiatives going in marketing, campaigns aimed at moving people from the top of the funnel to campaigns that focus on conversions and bottom of funnel marketing activities,” says Paige Kimball.

Marketing Techniques to Lease Out Build to Rent Community Homes

Resident Retention Strategies

Overall, resident retention costs USD 4,000 less per unit compared to new resident acquisition. Accordingly, M&D Property Management prioritizes retention through personalized experiences, exceptional maintenance response, excellent property management and leasing teams, and community engagement.

Our retention programs focus on creating emotional connections as well, as properties with strong community ties report higher retention rates

Under Susan Fish’s guidance, our retention strategies include regular community events, personalized communication, and responsive maintenance services. This approach has resulted in properties achieving industry-leading high retention rates.

Measuring BTR Community Success

Measuring success in build to rent property management requires analyzing multiple performance indicators. Initially, M&D Property Management maintains exceptional metrics across its DFW portfolio, with properties like Woodlands Terrell consistently achieving above-market results.

Measuring Build to Rent Community Success

Occupancy Rate Metrics

BTR communities demonstrate remarkable stability with vacancy rates staying below 5%. Subsequently, M&D Property Management’s properties maintain high occupancy rates, outperforming market averages. This success stems from our team’s expertise, led by Founder and Managing Director Danny Perez, who understands that high occupancy directly impacts revenue generation.

Financial Performance Indicators

Key financial metrics that determine BTR success include:

  • Net Operating Income (NOI) from rental income minus expenses
  • Current ratio measuring short-term debt coverage
  • Operating expenses per unit for cost efficiency
  • Debt-to-equity ratio indicating financial strength
 

Primarily, BTR properties command average rents of $2,181 per unit, while achieving 1.5% year-over-year rent growth. Under Susan Fish’s leadership, our properties maintain strong financial health through efficient operations and strategic management.

Resident Reviews and Satisfaction

Ultimately, resident satisfaction drives financial performance. Properties with the best reviews achieve a 14% rental premium over local averages. Additionally, BTR communities see a 64% renewal rate, approximately 10% higher than traditional rentals.

Choosing Your Build to Rent Community's Property Management Company

Selecting the right property manager remains crucial for BTR investment success. Indeed, professional management directly influences property performance, with high-quality managers achieving 95% or higher occupancy rates.

Essential Qualification

Professional BTR property management companies who control leasing must hold active real estate broker licenses.  At M&D Property Management, CEO Danny Perez and Senior Property Manager Susan Fish brings these credentials alongside extensive real estate and management experience.

Build to Rent Community Construction

Track Record Evaluation

When evaluating property managers, examine their performance history through occupancy ratesmaintenance response times, and resident satisfaction scores. Primarily, successful managers demonstrate proficiency in multiple disciplines, from bookkeeping to emergency response protocols.

Technology Use

Modern BTR management demands robust technological infrastructure. Effective managers utilize:

  • Property management software for streamlined operations
  • Cloud-based platforms for remote access
  • Smart maintenance systems with 24/7 bilingual support
  • Real-time data analytics for decision-making

Local Market Expertise

Understanding local market dynamics proves invaluable for BTR success. M&D Property Management, deeply rooted in DFW, helps identify target audiences  and marketing and leasing strategies. Nevertheless, managers must stay current with market trends, as BTR properties perform differently from traditional apartments.

Why to Choose M&D Property Management

M&D Property Management stands as a cornerstone in Dallas-Fort Worth’s build to rent, single family, and commercial property management sector, managing a diverse portfolio of properties from Rockwall to Dallas, Plano to Fort Worth, and Greenville to Waxahachie.

Expert Insights on Local Communities & Managing Single Family Homes

With a social media reach exceeding millions of people and impressions locally, M&D Property Management brings unmatched local expertise to BTR management. Our team, presently managing properties with more than 300 units, maintains exceptional vacancy rates that consistently satisfy property owners.

Proven Track Record Managing Build to Rent Communities in DFW

M&D Property Management excels through comprehensive services tailored for BTR communities. Besides handling tenant screening and maintenance coordination, we provide detailed financial reporting and strategic asset management. Our property managers conduct regular inspections, ensuring properties maintain their value while building strong relationships with residents.

Expert Marketing and Leasing Strategies Leading to High Occupancy Rates

Our marketing prowess stems from a data-driven approach that delivers measurable results. Primarily focusing on targeted listing marketing, we create compelling brand stories that resonate with specific demographics. Our leasing strategies encompass:

  • Expert rental pricing
  • Thorough tenant screening practices
  • Multi-channel marketing campaigns
  • Regular property inspections with photo documentation
 

Undoubtedly, our commitment shows in our results – owners benefit from 24/7 access to comprehensive financial reports, hence maintaining transparency throughout the management process. Certainly, as one of the fastest-growing property management companies in DFW, we treat each property as our own while delivering world-class marketing and leasing expertise.

Final Thoughts: Your BTR Property Management Company Matters

Build to rent communities represent a thriving segment of DFW’s real estate market, demanding specialized management expertise for optimal performance. M&D Property Management stands out through consistent achievement of high occupancy rates at properties like Woodlands Terrell, demonstrating mastery of this unique asset class.

Success stems from our comprehensive approach, blending cutting-edge technology with personalized service. Our leadership team, including Managing Director Danny Perez, Senior Property Manager Susan Fish, and Marketing Director Paige Kimball, brings decades of combined experience specifically focused on DFW’s property management and build to rent sector.

Local market knowledge proves essential for BTR success, particularly as DFW maintains its position as the second-largest BTR market nationwide. Through data-driven strategies and resident-focused management, property owners benefit from stable occupancy rates, strong financial returns, and exceptional resident satisfaction scores.

Reach out to the team at M&D Property Management to discuss your communities. Our proven track record across Dallas-Fort Worth positions us as your ideal partner for maximizing BTR investment potential while delivering world-class resident experiences.

FAQs

Is build-to-rent a profitable investment strategy?

Build-to-rent can be a profitable investment, offering stable income and long-term appreciation potential. With vacancy rates below 5% and average rents of $2,181 per unit, BTR properties demonstrate strong financial performance. However, success depends on factors like location, management quality, and market conditions.

What are the key elements of successful build-to-rent property management?

Successful BTR property management focuses on resident experience, efficient maintenance, technology integration, and community building. Managers should prioritize responsive service, proactive maintenance, and organized groups and social events to enhance resident satisfaction and retention.

How do build-to-rent communities differ from traditional rental properties?

BTR communities offer larger living spaces, often 200-600 square feet bigger than traditional apartments. They feature purpose-built designs with durable materials, private outdoor spaces, and exclusive amenities like fitness centers and co-working spaces. BTR properties also tend to have higher retention rates and attract a diverse resident base.

What marketing strategies are effective for build-to-rent properties?

Effective BTR marketing strategies include digital techniques like SEO, targeted social media campaigns, virtual tours, and text/email marketing. Additionally, resident retention programs focusing on personalized experiences and community engagement are crucial, as retaining residents is more cost-effective than acquiring new ones.

How can property owners measure the success of their build-to-rent investments?

Success in BTR investments can be measured through occupancy rates (aim for 90%+), financial performance indicators like Net Operating Income and operating expenses per unit, and resident satisfaction scores. High-performing BTR properties often achieve rental premiums and higher renewal rates compared to traditional rentals.

Why Choose Us

Local Expertise

We know DFW. Period. Local expertise is invaluable. We offer hands-on management.

Experience with BTR

We have experience managing large BTR communities in DFW.

Proven Track Record

See below for resident reviews. We have a great track record.

In-House Marketing Team

Our marketing team is world-class and knows what works.

Great place to live. The staff is awesome. Ryan is a great maintenance man. Any issue we’ve had, he’s taken care of right away. Plan on staying here for a while.

As Featured In

Our expertise on the local market is often quoted and can be found in many national and regional news publications.

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Reach out to M&D Property Management today to learn more about our services.

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